We were busy promoting the BFI Black Star season – the UK’s biggest ever celebration of black screen actors. In Wales, the celebrations took the form of The Proud Valley Wales Tour – an immersive tour of remastered 1940s classic, The Proud Valley.
The film was filmed on location in the Rhondda Valley coalfields and starred American actor, bass singer and Civil Rights activist Paul Robeson.
The highlights? Features on ITV Wales, BBC News Online and Western Mail, interview placements on two different Radio Wales programmes as well as a good geographical spread of coverage around the tour venues, hitting local and regional newspapers, blogs and local TV. Working alongside the BFI, who were responsible for national coverage, I also sourced a media friendly Welsh historian who was interviewed for Radio 4’s The Film Programme and The Daily Mirror.