Last summer, I was squirrelled away working on a very exciting project – Britain on Film. It generated huge media coverage right across the UK and dominated social media timelines too.
Britain on Film is one of the most significant film archive projects ever undertaken by the BFI and encompasses rarely and unseen content from the BFI National Archive and the UK’s nine national and regional Screen Archives.
The films digitised for the project span from the 1890s to the present day and uncover a hidden history of the UK.
I was appointed by the BFI to handle the PR campaign in Wales and generated 46 pieces of print, broadcast and online coverage.
The highlights? Interviews on all of BBC Wales’ TV, radio and online news platforms in English and Welsh, a five minute feature on S4C’s Heno magazine show, a double page spread in Western Mail’s Saturday magazine, an interview on the Radio Wales Arts Show plus features in Wales’ regional and local press and key blogs.