I was appointed by the FAW Trust back in April – it is the charitable arm of the Football Association of Wales and it is responsible for the development of the game in Wales.
And what a few months it has been! With the Wales team excelling at the Euros, we certainly made the most of the opportunity to promote what’s happening at the grassroots end of the game in Wales.
Work kicked off with a ‘one month to go’ media opportunity with Ian Rush MBE at Dragon Park in Newport to introduce the media to the work and the achievements of the Trust. This was quickly followed up with interviews in both Wales and France.
Notable coverage highlights included BBC Breakfast, Daily Mail, Sky Sports News, Le Monde and The Daily Telegraph. The profile of the FAW Trust was raised within Wales too with regular interviews across BBC Wales, ITV Wales, Media Wales and other outlets.
100% brand mention was achieved across 37 pieces of coverage – 25% of which was UK national media articles or interviews.
Roll on World Cup qualifiers!