The Westfield Health British Transplant Games is a four day multi sport event. It descended on Newport in July 2019 attracting around 950 transplant recipients representing hospitals from right across the UK.
The brief? To lead on social media at a UK level and wider communications at a Wales level, raising awareness of organ donation and the need for everyone to have the donation conversation.
What I did:
- Gathered and successfully pitched inspirational human interest stories to key media
- Encouraged a sense of community across digital channels encouraging athletes, partners and spectators to share their experiences and training updates as well as advice to first-timers
- Maximised the official media partnership with the South Wales Argus, developing content throughout the build-up and during the Games itself
- Managed a volunteer media team, tasked with gathering social content during the Games
- In excess of 70 pieces of media coverage including 11 items of broadcast coverage. Early on in the campaign, a series was negotiated with BBC Radio Wales to follow athlete Lewis Evans. Features also appeared on BBC Wales Today, ITV Wales news, S4C’s Heno magazine show and Newyddion.
- Six double page or full-page features in the Western Mail
- Regular coverage in the South Wales Argus culminating in a 16-page Official Games supplement
- The launch of an Instagram feed which grew to almost 600 followers by the end of the Games
- On Twitter, 884,000 impressions and 16256 profile visits in a five month period
- On Facebook, a total reach of 180,271 in a five month period and 1495 reactions on the third day of the Games